Make YOUR brand lovable

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November 11, 2009 Brought to you by HOW, Print and I.D. Magazines, DesignCasts are live online seminars presented by the top design professionals in the industry. Each month we include a variety of topics to help you, the design professional, take your knowledge and career to the next level. Watch the DesignCast live and be able to interact with the presenter or watch the archived version later at your own leisure! We invite your feedback (webcasts@fwmedia.com) about our DesignCasts and your ideas about topics that would be of value to you.   Making Consumers Fall in Love with Your Brand  Presented by:  Yolanda Santosa - the designer behind the Pinkberry brand When: Thursday November 12, 2009 4:00pm ET Cost: $49.00 - includes FREE access to the archived seminar for one year! You'll learn: • About Santosa's experiences establishing Pinkberry brand • How to play matchmaker between products and people • How to make an audience fall in love with a brand's personality • The best ways to capture an audience's imagination "At the end of the day, people fall in love with personalities, not business." --Yolanda Santosa Also check out:   How to Survive as a Freelance Designer  Presented by:  Jeff Fisher Author of: Identity Crisis & The Savvy Designers Guide to Success CD When: Thursday November 19, 2009 4:00pm ET Cost: $39.00 - includes FREE access to the archived seminar for one year! You'll learn: • Positioning as a means of commanding respect among clients and potential clients • Marketing as a way of life, not just a task on your to-do list • Working effectively from wherever you happen to be—at the neighborhood coffee shop, the beach, a villa in Italy... BONUS: Receive a FREE download of HOW October 2009 featuring an article by Jeff Fisher when you register for this webinar today!   Fall DesignCast Series—Controlling the Money Conversation with Clients*: Confidently Closing the Sale Presented by: Ilise Benun - founder of Marketing Mentor When: Wednesday, December 2, 2009 7:00pm ET Cost: $49.00 - includes FREE access to the archived seminar for one year! You'll learn: • What to say to be able to close a sale • The best way to say no to a client with out losing them forever • Real-world techniques *To purchase all 4 parts of the Fall DesignCast Series: Controlling the Money Conversation with Clients CLICK HERE>>

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